This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. based smartphone consumers, over 45 percent are Apple iPhone users. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018 more recent shipment data can be found here.Īs of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions.
In entire 2018, 217.72 million iPhones were shipped worldwide. In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017.
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